This summer, Shady Lady celebrated a major milestone—our women’s hats were featured on Good Morning America’s Steals & Deals! For a brand built on the mission of creating hats designed specifically for women, this national spotlight was an unforgettable moment.
A Vision Board Dream Come True
Appearing on Good Morning America was more than just a feature—it was a goal made reality. As founder Allyson Mandelbaum shared on Instagram: “So excited to be on GMA Steals & Deals!!! This was on my vision board for this year!
I have always been a huge fan of Steals and Deals segments and often shop from them. To be featured on a segment I grew up shopping on was a dream come true. I was also thrilled to get out hats out to such a large audience.
Why Steals & Deals Chose Shady Lady
The Steals & Deals team highlighted what makes Shady Lady different: our hats are intentionally designed for women’s heads. From fit to comfort to style, these hats solve the common frustrations women face when shopping for headwear.
The Response After Good Morning America
The feature sparked an incredible wave of excitement—Shady Lady was immediately flooded with orders from across the country. Women everywhere were eager to discover what our loyal customers already knew: the right hat makes all the difference.
Looking Ahead After Steals & Deals
Being featured on Good Morning America’s Steals & Deals was a dream come true, but it’s also just the beginning. We’re excited to continue growing, creating, and delivering hats that celebrate and empower women!
Shop Our GMA Bestsellers
Discover the hats that made waves on Good Morning America! Shop our bestsellers here.
Want to Feature Shady Lady?
We love collaborating with media outlets, influencers, and brands who share our mission. Reach out to us today!
